Case Study: RSG Group simplifies customer identity and seamless member experiences with Auth0

RSG Group reduces identity management time by 66% with Auth0

The RSG Group, a global fitness company with brands like McFit and Gold's Gym, faced a fragmented customer identity landscape. Using multiple separate identity systems created friction for its 4.5 million members and siloed customer data, hindering the user experience and business growth. To unify its customer identity and access management (CIAM), the company sought a vendor and selected Okta's Auth0 platform.

By implementing Auth0, RSG Group consolidated its identity systems into a single solution. This provided members with a seamless, secure login experience across all brands and resulted in a 66% reduction in time spent managing identity. The solution also drastically improved rollout times for new use cases and enabled a unified view of customer data for better personalization. Okta's Auth0 provided the foundation for RSG Group's digital ecosystem, future-proofing the company.

RSG Group