Case Study: McLaren achieves seamless fan and partner experiences with Okta Auth0

McLaren boosts partner onboarding 100% with Okta

McLaren Racing, a renowned Formula 1 team, sought to transform digital engagement for its millions of fans and streamline access for its network of over 50 partners. Their challenge was to provide a seamless, secure, and scalable identity solution to handle massive traffic spikes during popular events and to automate the manual process of onboarding partner users to their portal. To achieve this, they partnered with vendor Okta and its Auth0 product.

By implementing Okta's Auth0 platform, McLaren gained a scalable solution for single sign-on, enabling frictionless access for fans and automated user management for partners. The results included a 100% growth in the number of partner users being onboarded, improved security through automated offboarding, and significant time savings for employees who could then focus on more strategic tasks. Okta's solution empowered partners with self-service capabilities and positioned McLaren to reliably handle millions of fan engagements.

McLaren