Case Study: Holland & Barrett accelerates digital transformation with Okta

How Holland & Barrett accelerated their digital transformation with Okta

Holland & Barrett needed to modernize its identity and e-commerce architecture as the business shifted from physical retail to online sales. Its older, out-of-the-box and Java-based identity stack limited flexibility, security, and access to customer data, making it harder to improve the shopping experience. Holland & Barrett chose Okta’s Auth0 to avoid rebuilding identity functionality from scratch.

Okta implemented Auth0 to give Holland & Barrett a more secure, flexible, and maintainable identity platform for its digital transformation. The solution helped the retailer take greater ownership of its technology architecture and customer data, supporting easier development and a better customer experience as it grew its e-commerce business.

Holland & Barrett

Paris Apostolopoulos

Engineering Manager