Case Study: CLAAS achieves a unified customer identity experience with Okta

CLAAS enhances customer experience by unifying fragmented Identities

CLAAS, a leading agricultural equipment manufacturer, was struggling with fragmented customer identities across more than 10 digital applications. Its earlier on-premises identity system created duplicate signups, inconsistent data handling, and downtime during critical farming seasons, making it difficult for customers to access apps and services smoothly. CLAAS wanted a secure, centralized identity experience, and turned to Okta Customer Identity Cloud.

Okta implemented a single CLAAS ID with social login support across applications, and the solution was live in under three months. The result was a major reduction in identity-related support tickets, up to 50% user adoption of social logins in some markets, and faster delivery of new digital applications. CLAAS also gained stronger security with features like brute force protection and adaptive MFA through Okta.

CLAAS

Johannes Storck

Solution Owner