Case Study: Albertsons Companies achieves a seamless omnichannel customer experience with Okta

Albertsons serves up a seamless omnichannel shopping experience for over 30 million customers

Albertsons Companies needed to improve its omnichannel customer experience while reducing security risks created by multiple user IDs and passwords across its banners and apps. The retailer, serving more than 30 million customers per week across 2,300+ stores and 20+ banners, turned to Okta to help unify customer identity and support a more secure, seamless journey.

Okta implemented a customer identity solution that consolidated identities across Albertsons’ digital properties, strengthening security and enabling data to flow more easily between apps and banners. The result was a unified customer record that improved convenience, protected sensitive data, and gave Albertsons a stronger foundation for personalized offers and a more consistent shopping experience across online and in-store channels.

Albertsons Companies

Ramiya Iyer

GVP, IT Digital, Data and Pharmacy