Case Study: Kookai improves search, tagging, and SEO with Okkular Tag-Gen

Kookai - Customer Case Study

Kookai, an Australian women's fashion retailer, faced significant challenges in managing product data for its high volume of SKUs. The brand needed an efficient way to enrich product tags and metadata to improve website search, reduce cart abandonment, and boost SEO/SEM. Manually processing this data would have been prohibitively time-consuming and labor-intensive. To solve this, they turned to Okkular and its Tag-Gen solution.

Okkular implemented its AI-powered Tag-Generator to automatically create accurate, keyword-friendly tags and metadata for Kookai's product catalog. This automation eliminated the need for manual data entry and integrated cohesively with the company's Shopify platform. The immediate benefits included a reduction in manual labor, improved on-site search results, and better filter options. Okkular's solution also sets up Kookai for long-term SEO gains and a more efficient, automated workflow.

Kookai