Case Study: Blue Bungalow improves product discovery and conversion with Okkular Tag-gen solution

Blue Bungalow - Customer Case Study

Blue Bungalow, a Brisbane-based fashion retailer, faced a significant challenge in manually enriching its product data. This manual process was time-consuming, inconsistent, and resulted in poor on-site search results and limited filtering options, which negatively impacted the customer experience and conversion rates. To solve this, they turned to Okkular and its Tag-gen solution to automate the enrichment of product attributes.

By implementing Okkular's AI-powered solution, Blue Bungalow automated its product tagging process, which drastically reduced manual data entry. The immediate results included a dramatic improvement in search, with one specific term going from 1 to 20 results, and a 31% conversion rate lift for sessions using site search. Okkular provided the rich product data necessary for better filters and future user experience technologies, delivering both immediate efficiency gains and a stronger foundation for long-term growth.

Blue Bungalow

Emma Filliponi

Digital Marketing and E-Commerce Manager