Case Study: Soylent boosts survey response rates and customer insights with Okendo

Why Soylent Moved to Okendo from Fairing High Response Rate and Surveys Across the Customer Journey

Soylent, the plant-based nutrition brand, needed a better way to gather customer insights than its previous surveying tool, Fairing. The team was limited to collecting feedback only on the post-purchase confirmation page, struggled to get responses quickly at high volume, and spent too much time manually sending discount codes. Soylent chose Okendo Surveys to capture feedback across more of the customer journey.

With Okendo, Soylent can place surveys on any page, collect fast responses, and automate coupon delivery after survey completion. The company used attribution surveys to learn that 30–40% of customers first discovered Soylent in retail stores, and it received product feedback within 24 hours to help guide strategy. Okendo helped Soylent achieve a 20% survey response rate, save time through automation, and segment customers in Klaviyo for more targeted email campaigns.

Soylent

Domenica Herrick

Director, eCommerce