Case Study: ORLY boosts Google Shopping ROAS and organic visibility with Okendo

Why ORLY Switched to Okendo from Bazaarvoice Seamless Google Integration and High-Quality Reviews

ORLY, a leader in professional nail care and nail color, wanted to grow its DTC presence and improve discoverability on Google. Working with Okendo’s Reviews product, the brand needed a better way to load reviews quickly, display them in Google cache views, and syndicate review content to Google Shopping after finding its existing setup with Bazaarvoice was limiting SEO and visibility.

By switching to Okendo, ORLY was able to sync reviews into Google Shopping Ads, show star ratings and UGC in search results, and improve page speed and indexing on its Shopify store. The result was a 2.5X ROAS on Google Shopping Ads, along with faster product page load times, better organic traffic capture, and more control over UGC collection and display.

ORLY

Tal Pink

Vice President of Business Development