Case Study: Dimple Color boosts conversion and AOV with Okendo Quizzes

Why Dimple Color Switched to Okendo from Octane AI a Consolidated Tech Stack for Reviews & Quizzes

Dimple Color, a beauty brand selling premium, natural-looking contact lenses, was using a quiz in its strategy but needed a more streamlined tech stack as its product catalog grew. The company wanted a better way to help shoppers understand which lenses suited their skin tone, eye color, and preferences, while also simplifying operations across its storefronts.

Okendo provided Dimple Color with Quizzes, allowing the brand to consolidate reviews and quizzes in one platform and launch the quiz across two storefronts within two weeks. With Okendo, Dimple Color reported a 53x ROI, a 25% increase in average order value, a 12% quiz conversion rate, and more than double the overall site conversion rate since launch.

Dimple Color

Shaun Polovin

Founder / CEO