Case Study: The Office of Angela Scott boosts ROAS with Okendo

The Office of Angela Scott increased return on ad spend by 91% with Okendo’s Google Shopping Integration

The Office of Angela Scott, a female-founded footwear brand known for craftsmanship and high-ticket shoes, needed a way to stand out against competitors with more budget-friendly products. They turned to Okendo, using its Reviews product to add social proof to their Google Shopping listings and better capture intent-driven shoppers.

With Okendo’s Google Shopping integration, The Office of Angela Scott and its agency partner MuteSix incorporated star ratings and reviews into Smart Shopping campaigns, improving credibility and helping control spend across different product segments. The result was a 51% decrease in cost per action, an 81% increase in conversion rate, and a 91% increase in return on advertising spend.

The Office of Angela Scott

Madisson Cartwright

Director of Operations & Revenue