Case Study: WMP Eyewear helps shoppers find the perfect frame with Okendo Quizzes

How WMP Eyewear Helps Customers Find Their Perfect Frame

WMP Eyewear, a North American accessories brand, wanted to make it easier for shoppers to find sunglasses that fit their face size and shape. To solve this challenge, they partnered with Okendo and used quizzes to help customers quickly identify the best frame for their needs.

Okendo implemented the “Find Your Frame” quiz, which guides shoppers through choices like frame size, style, and color to deliver personalized recommendations. The quiz helped WMP Eyewear achieve an 18% conversion rate and an 8.4x ROI, while also speeding up setup and improving the overall shopping experience.

WMP Eyewear

Ula Bozek

Brand Manager