Case Study: Wanderer Bracelets boosts PDP conversion and saves on tech costs with Okendo

How Wanderer Bracelets Created a Community of Brand Advocates While Saving on Tech Costs

Wanderer Bracelets, a North America-based accessories brand, needed a better way to turn its loyal customer base into brand advocates while reducing tech costs. The company wanted to use reviews and user-generated content more effectively across the buying journey, but its previous reviews and Instagram curation tools were disconnected and didn’t integrate well with Google Shopping ads or with each other.

With Okendo, Wanderer Bracelets unified its customer marketing stack by integrating reviews into Google Shopping and Product Listing Ads, automating review requests for happy customers, and combining review media with Instagram content through the Okendo-FourSixty integration. As a result, the brand saw a 2.5x increase in PDP conversion rate, a 10% increase in average order value, and saved over $700 per month in tech costs.

Wanderer Bracelets

Ben Katzaman

Founder & CEO