Case Study: Snell Golf achieves 91x ROI with Okendo Quizzes

How Snell Golf Personalizes the Golf Ball Shopping Experience with Okendo Quizzes

Snell Golf, a provider of premium golf balls at an affordable price, needed a better way for shoppers to find the right ball without relying on in-person fittings. To solve this challenge, Snell Golf turned to Okendo and its Quizzes product to create a turnkey, easy-to-use product recommendation experience for new and existing customers.

With Okendo Quizzes, Snell Golf launched the “Golf Ball Fitting Tool,” which asked personalized questions about a golfer’s goals and playing profile to guide them to the best product. The quiz delivered strong results, generating a 12% quiz conversion rate, reducing customer service inquiries by 50%, and driving a 91x ROI, while helping Snell Golf narrow the funnel and boost revenue from new products.

Snell Golf

Jason Almeida

Director of Sales & Marketing