Case Study: Outland Denim boosts abandoned cart conversions with Okendo

How Outland Denim Creates Consistent Customer Experiences and Drives Sales

Outland Denim, an Australian apparel brand focused on sustainable fashion and social impact, wanted to better understand and improve the customer experience while adding more social proof throughout the buying journey. To help achieve this, they used Okendo’s review platform to collect and display customer reviews in a way that would give new shoppers more confidence to purchase.

Using the Okendo-Klaviyo integration, Outland Denim added 5-star review snippets to abandoned cart recovery emails and aligned branding across their review request and other communications. This approach led to a **153% relative increase in placed order rate** from abandoned cart emails, showing that Okendo helped turn hesitant shoppers into buyers.

Outland Denim

Darren Ford

Head of Digital