Case Study: NEIWAI Achieves 1,122% ROI with Okendo Loyalty

How NEIWAI Drives Conversions with Product Education

NEIWAI, a DTC lifestyle brand known for lingerie, loungewear, and activewear, needed a way to increase retention and lifetime value as it expanded globally, especially in the U.S. Because its essentials-driven products are designed for everyday wear, repeat purchase is critical—but the brand wanted to drive loyalty without relying on heavy discounts. NEIWAI turned to Okendo for a loyalty solution.

Using Okendo Loyalty, NEIWAI launched a rewards program with points, referrals, VIP perks, and recurring monthly campaigns to encourage repeat buying in a way that protected margins. The results were strong: Okendo helped generate $260,796 in incremental revenue, deliver 1,122% ROI, and attribute 17.19% of total company revenue to loyalty members and their orders. Loyalty members also had a 6.17% higher AOV and were 113% more likely to place 2+ orders than non-members.

Neiwai

Karen Zhou

Director of Ecommerce US