Case Study: Muir Way boosts Google Shopping performance with Okendo

How Muir Way Supercharged their Google Shopping Ads with Okendo

Muir Way, a travel-focused map brand, struggled to scale its Google Shopping ads because every test hurt ROAS, and they were missing the social proof needed to compete. They turned to Okendo’s reviews product to add customer ratings and reviews to their Shopping campaigns and improve trust.

With Okendo’s Google Shopping integration, Muir Way displayed star ratings and reviews in ads while Loop Club optimized campaign structure and switched to Smart Shopping. The result was an 838% increase in revenue in just 3 months, along with a 20% lift in click-through rate and a 30% increase in conversion rate.

Muir Way

Jared Prince

Founder