Case Study: Love Wellness drives customer-led product innovation with Okendo

How Love Wellness Boosts Review Generation and Builds Customer Trust with One Centralized Platform for Reviews and Surveys

Love Wellness, a brand focused on women's health and wellness, faced the challenge of evolving consumer expectations and the need to build stronger relationships with its customers to drive sustainable growth.

Using Okendo's surveys, Love Wellness gathered direct customer feedback to understand their needs for more sustainable product options. They leveraged this data to develop a new jumbo-size product that resonated with their audience. Okendo's platform, integrated with Attentive for mobile messaging, was then used to close the feedback loop by offering survey respondents the first chance to shop the new product, fostering a powerful connection and creating Superfans. This strategy of listening and responding directly to customer input successfully strengthened customer loyalty and advocacy for the brand.

Love Wellness

Amanda Kwasniewicz

Vice President of Customer Experience