Case Study: Kineon builds a community of superfans and boosts conversion with Okendo Reviews

A Okendo Case Study

Preview of the Kineon Case Study

How Kineon Built a Community of Superfans
with Okendo Reviews

Kineon, a Health & Wellness brand focused on helping customers move pain-free with enhanced red light therapy for home use, needed a better way to prove the value of its product and gather more useful customer feedback. With its previous provider, Trustpilot, Kineon could only collect site reviews rather than product reviews with user-generated content, and the team also wanted deeper insight into customer pain points and service performance.

By implementing Okendo Reviews, Kineon automated the collection of product reviews with UGC and customer attributes, while also capturing zero-party data to improve experiences and marketing. Okendo helped Kineon lower acquisition costs and power a back pain campaign that drove four times more inquiries than any prior campaign; overall, Kineon reported a 4x increase in top-line revenue, a 416x ROI, and a 325% higher conversion rate for visitors who interacted with Okendo Reviews.


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Kineon

Tom Sanderson

COO & Co-Founder


Okendo

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