Case Study: Jordan Craig builds a loyal superfan program with Okendo Loyalty

How Jordan Craig Designed a Loyalty Program for their Superfans with Okendo

Jordan Craig, an elite streetwear brand celebrating its 35th anniversary, wanted to improve customer experience and strengthen loyalty among its already engaged audience. With customers actively asking for a loyalty program and a 40% repeat purchase rate to build on, Jordan Craig turned to Okendo Loyalty to support its customer marketing strategy.

Okendo helped Jordan Craig create a customizable loyalty program tailored to its brand, with three tiers—Pros, Stars, and Legends—and rewards based on “clout” instead of points. Using Okendo and Klaviyo, the team personalized messaging for its top-tier members, leading to a 12.23% AOV uplift, a 4% enrollment rate, and a 68% repeat purchase rate for loyalty members versus 21% for non-members.

Jordan Craig

Rob Varon

Director of Marketing