Case Study: ICEMULE Coolers increases revenue and reduces returns with Okendo Quizzes

How ICEMULE Coolers Drives Conversions and Increases Revenue with Okendo Quizzes

ICEMULE Coolers, a Sports & Outdoors brand, needed a better way to help shoppers choose the right cooler size as their product line expanded. With more options available, customers were often buying coolers that were bigger than they actually needed, which created a poor fit for their use cases and higher returns. ICEMULE Coolers used Okendo Quizzes to address this challenge.

Okendo helped ICEMULE Coolers launch a “Find your ICEMULE” quiz that guided shoppers through questions about their outdoor habits and preferences to recommend the best product. The result was a 60% reduction in returns, an 18% quiz conversion rate, a 5% increase in total revenue, and a 19x ROI. ICEMULE Coolers also said the quiz helped keep AOV above average compared with other channels.

ICEMULE

Duffy Flynn

Customer Experience and Operations