Case Study: Groove Life boosts SMS review generation with Okendo

How Groove Life Boosted SMS Review Generation with Okendo & Attentive

Groove Life, an adventure-inspired outdoor lifestyle brand, wanted to scale customer reviews and capture more zero-party data without relying on email alone. The company was already using Okendo review incentives and customer attributes, and needed a way to reach customers through their preferred channel while supporting its strong SMS marketing program.

Using the Okendo-Attentive integration, Groove Life began sending review requests via SMS and segmenting customers based on data gathered through Okendo Reviews. With Okendo, the brand increased week-over-week review generation by 98% in just two days, lifted total review generation by 29%, and improved ROI from coupon-based incentives by 53%.

Groove Life

Roman Haviland

Former Director of Owned Media