Case Study: Grace and Lace boosts review generation and referrals with Okendo

How Grace and Lace Boosts Review Generation and Seamlessly Asks Customers for Referrals with a Unified Customer Marketing Platform

Grace and Lace, a women’s apparel brand, wanted a better way to capture customer enthusiasm, generate onsite social proof, and collect zero-party data to support product development and personalized marketing. They also wanted a seamless way to connect reviews and referrals, and their agency partner recommended Okendo as the customer marketing platform to power this effort.

Okendo implemented an integrated solution using Reviews and Referrals, including advanced review request flows through Klaviyo, a lookback feature for past purchases, and a simple one-page review capture form. The results were strong: Grace and Lace saw an 80% review completion rate, a 21% increase in UGC, 25% of email revenue attributed to review request flows within 90 days, and a 60% rise in organic traffic from Google Shopping syndication.

Grace and Lace

Molly Drees

Channel Coordinator