Case Study: Flamingo Estate turns word-of-mouth into a scalable acquisition channel with Okendo Referrals

How Flamingo Estate Built a Strong Brand Community with the Help of Okendo

Flamingo Estate, a beauty, food & beverage, and home brand, wanted to turn its strong word-of-mouth into a scalable acquisition channel. The team needed better visibility into referral performance, confidence that incentives were converting smoothly, and a reliable way to attribute referral revenue alongside other channels. They partnered with Okendo, using Okendo Referrals.

Okendo helped Flamingo Estate capture referral data from purchasers and gift recipients, track referral conversion and revenue in one centralized view, and reduce operational friction for moderation and troubleshooting. As a result, Flamingo Estate achieved 9x ROI and a 19% referral conversion rate, while gaining a more reliable, measurable referral program with minimal operational overhead.

Flamingo Estate

John Peralta

Marketing Manager