Case Study: Eastern Standard Provisions sharpens product and marketing decisions with Okendo Surveys

How Eastern Standard Provisions Informs its Product and Marketing Strategies based on Customer Data

Eastern Standard Provisions, a North America food and beverage brand known for artisanal soft pretzels and Liège Belgian waffles, wanted to understand its customers more deeply and gather real-time feedback to guide customer-centric product development. The company turned to Okendo’s Surveys product to help answer key questions about customer preferences and marketing attribution.

With Okendo Surveys, Eastern Standard Provisions used micro-surveys to ask shoppers how they heard about the brand and what product claims mattered most. Okendo helped the team learn that 38% of first-touch customers came from paid social, and the brand achieved a 10% survey response rate across 29 surveys, using the insights to shape messaging and even influence retail flavor decisions.

Eastern Standard Provisions

Sarah Shoemaker

Brand & Product Marketing