Case Study: Born Primitive Boosts UGC and PDP Conversions with Okendo

How Born Primitive Leverages Its Loyal Community with Okendo Reviews

Born Primitive, an apparel brand for athletes, wanted a better way to increase review generation and showcase reviews and user-generated content across its customized Shopify theme. With more than 10,000 reviews already in place, the team needed a platform that could migrate smoothly without disrupting their existing content or requiring heavy backend work.

Using Okendo Reviews alongside Foursixty, Born Primitive added fully customizable review widgets and Instagram content throughout the customer journey, making it easier for shoppers to see real product photos, ratings, and peer recommendations. With Okendo, the brand achieved a 74% increase in UGC generation rate, a 3.3x increase in PDP conversion rate, and a 60% reduction in tech costs, with the setup completed in a single day and zero data lost.

Born Primitive

Carsyn Brownell

Customer Growth and Ecommerce Manager