Case Study: Bed Threads achieves a 17% conversion rate and 25x ROI with Okendo Quizzes

How Bed Threads Increased Conversions with Okendo

Bed Threads, a Home brand known for accessible, eco-friendly French flax linen bedding, wanted to create a more personalized shopping experience for customers choosing among 28 colors. The team also needed a reliable way to collect zero-party data for segmented marketing communications through Klaviyo, and they turned to Okendo Quizzes to help solve both challenges.

With Okendo Quizzes, Bed Threads launched a 5-question Color Quiz onsite to guide shoppers toward the right bedding colors and capture actionable customer preferences. The setup was quick, and the results were strong: Bed Threads reported a 17% conversion rate from quiz takers and a 25x ROI within the first 60 days.

Bed Threads

Julia Teen

Head of Ecommerce