Case Study: Beauty of Joseon boosts skincare personalization and reduces support inquiries with Okendo Quizzes

How Beauty of Joseon Personalizes the Skincare Routine for Customers with Okendo Quizzes

Beauty of Joseon, a global skincare brand in APAC, wanted to help first-time shoppers find the right products beyond sunscreen and reduce the growing volume of customer service questions about skincare recommendations. Using Okendo Quizzes, the brand aimed to guide customers by skin type and concerns so they could confidently build a full routine.

With Okendo, Beauty of Joseon launched a personalized Skin Quiz that asked about lifestyle, skin type, and skincare concerns, then recommended a complete regimen including cleanser, toner, serum, moisturizer, and sunscreen. The result was a 87% quiz completion rate, an 8% quiz conversion rate, 248% ROI, and a 90% reduction in skincare product recommendation inquiries, freeing the support team to focus on more complex questions.

Beauty of Joseon

Hyona Cho

Brand Communications Manager