Case Study: Lectric eBikes Boosts Conversion with Okendo Quizzes

How Lectric eBikes Turned Guided Selling Into a High-Conversion Funnel with Okendo Quizzes

Lectric eBikes, a fast-growing direct-to-consumer eBike brand, needed a better way to help shoppers choose the right model from a complex lineup of high-ticket products. Many customers were first-time eBike buyers who felt uncertain about differences between models and features, creating decision paralysis and long consideration cycles. Lectric turned to Okendo Quizzes to provide guided selling and build confidence during the buying journey.

Using Okendo Quizzes, Lectric launched a guided product quiz that recommended bikes based on how shoppers planned to ride, then connected quiz completions to Klaviyo email flows for follow-up education and product reinforcement. Okendo helped Lectric turn the quiz into a high-conversion funnel, delivering 2,596% ROI, a 3.5 percentage point increase in conversion rate, and a 50% increase in AOV, while accelerating decisions without increasing returns.

Lectric eBikes

Rachel Laubacher

Director of Retention Marketing