Case Study: Mugsy drives 172x ROI with Okendo Reviews

A Okendo Case Study

How Mugsy Drove a 172x ROI by Turning Customer Reviews into a Growth Engine

Mugsy, the men’s denim brand known for comfortable, stylish jeans, wanted to strengthen retention and grow customer lifetime value by building a stronger community and emotional loyalty. After previously using Yotpo, Mugsy switched to Okendo Reviews to power a more engaging customer feedback strategy.

Okendo helped Mugsy turn customer reviews into marketing assets, using customizable review experiences and integrations with Klaviyo, Postscript, and Gorgias to automate collection and response. The result was 172x ROI from Okendo-attributed revenue, a 151% increase in conversion rate for shoppers who engaged with reviews, and a 6.3% lift in AOV for those shoppers, while also helping streamline product improvements.

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