Case Study: Bloom achieves 436% higher conversion with Okendo Quizzes

How Bloom Nutrition Increased Conversion by 436% with Personalized Quizzes

Bloom Nutrition used Okendo Quizzes to help shoppers choose the right greens, superfood blend, or supplement format from an expanding product lineup. The health and wellness brand was seeing decision friction, especially during high-intent moments like New Year’s Resolution shopping, when influencer-driven traffic arrived motivated but unsure which product to buy.

Okendo implemented a lifestyle-based quiz to guide shoppers to the best-fit product and then extended the experience with personalized post-quiz email flows and richer preference data for segmentation. The results were strong: Bloom saw a 436% higher conversion rate among quiz users, a 44% higher AOV versus site average, and an 18.75x ROI from Okendo Quizzes in just 90 days.

Bloom

Jessica Marra

Head of DTC & Growth