Case Study: The Barstool Store achieves a 335% lift in conversion rate with Okendo

Barstool Thought Reviews Could Backfire Instead, They Drove a 335% Lift in Sales

The Barstool Store, the official retail arm of Barstool Sports, wanted a way to use reviews without letting them become a stage for attention or off-topic commentary. They needed a trusted way to validate real customer purchase decisions, especially for first-time buyers, while keeping feedback focused on product quality. Okendo’s Reviews product was the vendor used to address these concerns.

Okendo implemented a review system with moderation tools, including flagged-word filtering and verified-purchaser-only reviews, plus a Google Shopping integration to boost visibility and SEO. As a result, customers who interacted with reviews saw a 335% increase in conversion rate and a 16% increase in average order value, while at least 25% of reviews included customer-submitted photos and videos.

The Barstool Store

Katherine Gowin

Head of Digital Products