Case Study: Terra Kaffe achieves 215x ROI with Okendo Referrals

How Terra Kaffe Brewed a 215x ROI with Okendo Referrals

Terra Kaffe, a North America-based food and beverage brand known for premium at-home espresso machines, needed a better way to capitalize on word-of-mouth growth. As a high-consideration, high-price purchase, its products required trust and confidence from buyers, but its previous referral provider, Yotpo, offered limited flexibility, weak revenue visibility, and added operational friction.

To solve this, Terra Kaffe partnered with Okendo Referrals to create a more strategic, automated referral program with tailored incentives, timed prompts, and integrations with Klaviyo and Kustomer. With Okendo, Terra Kaffe achieved a 215x ROI and an 8.6% referral conversion rate, while also gaining clear attribution for referral-driven revenue and stronger confidence in its referral strategy.

Terra Kaffe

Cate Marques

Chief Experience Officer