Case Study: DeWalt achieves successful nationwide POP retail display rollout with OIA Global

DeWalt - Customer Case Study

OIA Global provided a solution for DeWalt, a leading outdoor footwear and apparel company, which faced the challenge of executing a point of purchase program for nearly 5,000 retail displays. The displays needed to be shipped to various Home Depot and Lowe's stores across the U.S. to arrive simultaneously, requiring complex coordination and packaging to meet strict deadlines.

The solution was a collaborative effort across multiple OIA Global business segments, including supply chain management, ocean freight, and contract logistics. OIA manufactured the displays in China, imported the apparel from Bangladesh, and handled the final packaging and distribution. The measurable result was the successful completion of over 5,750 cases across six product runs, which improved the retail displays' aesthetics, durability, and space efficiency.

DeWalt