Case Study: Northeastern Reproductive Medicine achieves improved patient experience and increased patient acquisition with OhMD

Patient texting and telehealth allowed this fertility clinic to master the patient experience while growing their practice, even during a pandemic

Northeastern Reproductive Medicine, a fertility clinic in Colchester, Vermont, was overwhelmed by phone calls and manual processes that limited patient onboarding and care. They adopted OhMD’s patient communication platform—primarily texting, digital forms and telehealth/video visits—to streamline interactions and reduce phone dependency.

OhMD enabled NRM to move patient inquiries to a single platform, saving about 5 minutes per interaction and roughly 10–15 staff hours per day, while allowing multiple team members to respond simultaneously. The clinic saw a 25% lift in prospective-patient scheduling during the pandemic, introduced video visits and a “parking lot waiting room,” and increased revenue by enabling online payments via text—demonstrating measurable gains in efficiency, patient satisfaction and growth.

Northeastern Reproductive Medicine

Lynn Goldman

Practice Manager