Case Study: Station Casinos unifies and elevates Wildfire with OH Partners

Station Casinos unifies Wildfire branding with OH Partners

The customer, Station Casinos, faced a challenge with its Wildfire brand, as a lack of consistent branding across its growing number of locations made it difficult for patrons to recognize them as part of the same company. OH Partners was engaged to use brand strategy and design to redefine and rebrand the Wildfire portfolio, creating consistency and establishing a stronger connection to its parent brand.

OH Partners developed a new brand strategy positioning Wildfire as a welcoming local hangout and created a cohesive identity. This included a modernized logo incorporating fire elements, updated typography, and the addition of an endorsement descriptor, "by Station Casinos." The solution was supported by a comprehensive brand standards guide and an animated video to demonstrate implementation, successfully unifying and elevating the brand experience across all touchpoints.

Station Casinos