Case Study: Gila River Hotels & Casinos drives sportsbook foot traffic with guerrilla projection mapping from OH Partners

Gila River Hotels & Casinos drives 170,000 impressions and 17% redemption with OH Partners

Gila River Resorts & Casinos faced the challenge of cutting through the noise of major brands to capitalize on the increased foot traffic during the NCAA Final Four weekend without paying large sponsorship fees. The vendor OH Partners implemented a guerilla marketing campaign using projection mapping to reach their target audience for the sportsbook vertical.

OH Partners' solution involved projecting a dynamic video onto buildings at key events during the weekend, accompanied by a street team that distributed redeemable poker chips. This unauthorized tactic resulted in an estimated 170,000 impressions and a 17% redemption rate for the credits, generating an estimated $31,000 in theoretical win for the customer.

Gila River Hotels & Casinos