Case Study: FMS Investor Financing boosts lead volume and conversion rate with OH Partners

FMS Investor Financing boosts lead volume 92% with OH Partners

OH Partners worked with FMS Investor Financing, a new brand in commercial lending, to address its challenge of generating a high volume of unqualified leads from its paid search efforts, which was lowering its conversion rate.

The solution implemented by OH Partners involved launching targeted paid search campaigns that directed users to a dedicated landing page instead of the main website. Through continuous data-driven optimizations, OH Partners significantly increased lead volume by 92%, decreased the cost per conversion by over 30%, and raised the conversion rate by 175%.

FMS Investor Financing