Case Study: Arizona Department of Health Services boosts public health awareness with OH Partners

AZDHS drives 29% of website traffic with OH Partners

The Arizona Department of Health Services (AZDHS) faced a challenge in raising awareness for its substance use disorder and HIV prevention resources. Many digital media platforms prohibit or restrict such advertising and offer few targeting options for reaching at-risk audiences due to privacy concerns. To overcome this, they partnered with vendor OH Partners on a paid media strategy.

OH Partners implemented a solution using targeted advertising on Reddit. They created static image ads in English and Spanish, which were served to specific audience segments based on detailed research. This approach resulted in over 4.5 million impressions and nearly 14,000 clicks, driving 29% of all website traffic to AZDHS during the campaign. The campaigns significantly outperformed industry benchmarks, with click-through rates up to three times higher.

AZDHS