Case Study: Voodoo increases ad revenue with Ogury

Voodoo - Customer Case Study

Voodoo, the mobile games publisher behind more than 100 gaming apps and around 300 million monthly active users, needed a monetization partner to increase ad revenue without hurting retention or in-app engagement. The company turned to Ogury to help deliver premium demand and innovative ad experiences across its global app portfolio.

Ogury’s SDK was first integrated into Paper.io! and then rolled out across most of Voodoo’s top Android and iOS apps, supported by Ogury’s dedicated team. The partnership helped Voodoo diversify demand, benefit from brand seasonality, and increase waterfall competition, making Ogury one of its top-performing and most reliable partners while boosting ad revenue through premium mobile campaigns.

Voodoo

David Ribeiro

User Acquisition and Monetization Team Lead