Case Study: Visa boosts brand awareness and card usage with Ogury

Visa - Customer Case Study

Visa partnered with Ogury to boost brand awareness in Italy, where cash payments remain popular, and encourage more card usage for small transactions. Visa needed a way to identify and reach three specific mobile audiences—reserved card purchasers, affluent card lovers, and ambitious card payers—using relevant, data-driven messaging.

Using Ogury Active Insights and Ogury User Engagement, Ogury built audience clusters from consented mobile user and behavior data, then ran a CPV video campaign followed by CPC retargeting with tailored creatives for each segment. The campaign delivered strong results, including a 94.9% VCR, 93% viewability on the CPV campaign, 88% V2CR, 10.2% CTR on the CPC campaign, 92% viewability, and +83% ad recall.

Visa

Matteo Brignoli

Senior Manager, Digital Marketing & Social Media