Case Study: Tod’s boosts qualified mobile traffic with Ogury

Tod’s - Customer Case Study

Tod’s, the international Italian luxury fashion brand, wanted to identify and attract its ideal mobile consumers, boost qualified traffic to its mobile homepage, and increase global brand awareness. Before working with Ogury, Tod’s struggled to reach high-value luxury shoppers through mobile and wanted to balance targeting across both women’s and men’s collections.

Using Ogury’s mobile journey data and User Engagement solution, Ogury built bespoke targeting matrices for Tod’s women’s and men’s audiences and optimized campaigns in real time based on user behavior. The results exceeded benchmarks, with CTRs of 14% to 15% across campaigns, landing rates averaging over 70%, and one international Dubai campaign reaching an 18% CTR, driving a significant increase in qualified traffic and new landings.

Tod’s

Francesca Cosentino

Digital Media Manager