Case Study: text+ achieves 16% higher fill rates and 25% more revenue with Ogury Thumbnail Ad

Text+ - Customer Case Study

text+ is a leading mobile communications service that lets users text and talk for free or at minimal cost. As a mobile-first company focused on user experience, text+ wanted to increase ad revenue without disrupting the in-app experience. To solve this challenge, they partnered with Ogury and used its user-friendly Thumbnail Ad format.

Ogury implemented Thumbnail Ad, a mobile-native, non-fullscreen video ad unit that fits discreetly within the app. The results included a 16% increase in fill rate across iOS and Android, a $5.50 overall eCPM, and a 25% revenue increase. Thumbnail Ad now represents 20% of total Ogury ad revenue on text+ and delivers 100% incremental revenue.

Text+

Alex Scissors

Director of Monetization