Case Study: Standard Chartered drives high-intent credit card traffic with Ogury Persona Intelligence

Standard Chartered boosts credit card spend 17% with Ogury

Standard Chartered, a leading global bank, faced the challenge of making its credit card offers stand out in Singapore's crowded digital landscape during the mid-year retail season. With brand awareness already high, their goal was to engage consumers actively reassessing their financial options and move beyond one-off transactions. To achieve this, Standard Chartered and its agency dentsu partnered with Ogury and its Persona Intelligence service.

Ogury implemented a solution that targeted a high-value audience persona known as "Financially Active Achievers." This approach used direct questions to qualify users based on their financial behaviors and intent. A custom gamified ad invited engagement, ensuring only genuinely interested users progressed. The Ogury campaign drove a 23% year-on-year growth in registrations and re-engaged dormant cardholders. It also delivered a significant 17% increase in credit card spend among participants, alongside engagement and click-through rates that far exceeded industry benchmarks.

Standard Chartered