Case Study: Société Générale achieves stronger consideration and brand lift with Ogury Persona Intelligence

Societe Generale boosts consideration by 18pts with Ogury

Societe Generale, a leading French bank, faced intense competition from online banks, neobanks, and fintechs. Their challenge was to increase awareness and consideration of their investment products in a standardized market. To address this, they partnered with vendor Ogury and its Persona Intelligence service to better engage high-value audiences.

Ogury implemented a data-driven solution using bespoke and standard personas to target "Informed Investors" across premium digital environments. Tailored creative messaging for specific financial products was delivered through high-impact video formats. The campaign delivered outstanding results for Societe Generale, including an 18-point lift in product consideration and a positive brand image for up to 50% of exposed consumers. Ogury also drove an 11% higher attention time compared to finance benchmarks.

Societe Generale