Case Study: Ralph Lauren boosts mobile awareness and site traffic with Ogury

Ralph Lauren - Customer Case Study

Ralph Lauren, the global premium lifestyle brand, wanted a better understanding of its mobile consumers and their interests beyond its own apps and sites. To close this data gap, it partnered with Ogury and used Ogury’s Active Insights to uncover the mobile behaviors, affinity audiences, and passion points of visitors across France, the UK, and Germany.

Ogury built a bespoke targeting profile using these insights, then scaled it with its AI-powered User Affinity Engine for a mobile journey marketing campaign focused on both brand awareness and site traffic. The campaign delivered strong results, including an 81.1% video completion rate and a 14.2% click-through rate, helping Ralph Lauren increase both mobile site visitation and brand awareness.

Ralph Lauren

Alicia Castellana

Digital Media Senior Manager EMEA