Case Study: Peugeot drives EV consideration across Europe with Ogury

Peugeot boosts EV consideration by 40% with Ogury

Peugeot, an iconic French carmaker, sought to drive awareness and consideration for its electric vehicle range across key European markets. To meet this challenge, they partnered with vendor Ogury on the advice of their agency, Publicis Media, to implement a privacy-focused advertising campaign.

Ogury employed its Personified Advertising technology to target affluent, quality-driven audiences without user tracking. They created tailored, immersive creatives for Peugeot's 12 electric models using premium ad formats. The campaign was highly successful, with a third-party study showing over 50% of exposed users had a positive brand perception and over 40% would consider buying a Peugeot EV. Ogury also achieved attention rates exceeding 98% across the four markets.

Peugeot