Case Study: Microsoft boosts brand awareness among students and families with Ogury’s personified advertising

Microsoft boosts CTR 45.6% with Ogury

Microsoft wanted to showcase its new Microsoft Complete Protection plan to students and families in Italy who were interested in buying a new PC. Partnering with Ogury and its media agency, the challenge was to reach this specific audience to lift brand awareness.

Using Ogury’s personified advertising and mobile user data, Microsoft identified four precise audience clusters. Ogury executed CPC campaigns with multi-format creatives to engage these users and re-engage those who clicked. This strategy exceeded KPIs, generating a CTR 45.6% above benchmark and a viewability rate 6.4% above benchmark.

Microsoft