Case Study: McDonald’s achieves higher sales and engagement with Ogury’s Persona Intelligence

McDonald’s boosts combo meal sales 39% with Ogury

McDonald's faced the challenge of standing out in the competitive QSR market in the Philippines, where constant value messaging made meaningful engagement difficult. Partnering with Ogury and its agency, the brand sought to use Ogury's Persona Intelligence Engine to cut through the noise with more relevant and timely messaging to re-engage customers and drive everyday spend.

Ogury implemented a solution that moved beyond broad demographics to target specific consumer personas, such as price-conscious shoppers and students, based on their behaviors and motivations. This strategy, powered by direct questioning to qualify audiences, was brought to life with persona-specific creative. The campaign delivered outstanding results for McDonald's, including a 39% increase in combo meal sales and a 36% uplift in overall sales compared to pre-campaign figures.

McDonald’s