Case Study: Kia drives EV6 awareness and consideration with Ogury’s Personified Advertising

KIA boosts EV6 awareness with Ogury’s 98.48% viewability

Kia, a global automotive manufacturer, sought to drive awareness and consideration for its new EV6 electric vehicle in the competitive Dutch market. In collaboration with Havas Media, their challenge was to understand the characteristics and behaviors of the electric vehicle audience. They partnered with Ogury to leverage its Personified Advertising for comprehensive audience insights.

Ogury implemented a solution using an audience qualification survey and its proprietary Brand Exclusive Video Chooser, which allowed consumers to choose which ad to watch. This strategy achieved exceptional results, including a 98.48% viewability rate and a 5.8% click-through rate. Ogury's technology successfully drove awareness and provided valuable post-campaign persona insights for Kia's future targeting strategies.

KIA